The Secret History of Flamin' Hot Cheetos

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The Secret History of Flamin' Hot Cheetos

Post by Fat Cat » Thu Jun 20, 2019 7:57 pm

How a janitor at Frito-Lay invented Flamin’ Hot Cheetos.
Richard Montañez went from cleaning toilets to being one of the most respected execs in the food industry.

On an early morning in the late 1980s, a group of the highest-powered executives at Frito-Lay — the CEO, CMO, and a platoon of VPs — gathered in a California conference room to hear what Richard Montañez had to say.

Montañez didn’t share their pedigree. He wasn’t an executive. He had no fancy degree. He had a 4th-grade-level education, and couldn’t read or write.

Montañez was a janitor. But he was a janitor with an idea — an idea that would make the company billions of dollars and become one of history’s most celebrated and iconic snack foods: Flamin’ Hot Cheetos.

But first, he had to convince the world to hear him out.
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Re: The Secret History of Flamin' Hot Cheetos

Post by nafod » Fri Jun 21, 2019 8:46 pm

Good thread
Don’t believe everything you think.

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Re: The Secret History of Flamin' Hot Cheetos

Post by newguy » Mon Jun 24, 2019 3:54 am

Great read.

Thanks you for sharing.

Reading it makes me realize that I need to refocus myself on excellence. Try to be the best at what I am doing. Try to do what I am doing as well as possible. Hard work and focused effort creates opportunities.

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