it's not good at all.
Seems a little harsh to me. It's not a Pulitzer-winner, that's for sure, but I thought it had the following good things going for it:
-He pays a lot of attention to properly calculating intake. As he points out, if you get this wrong a few hundred calories one way or the other that will certainly have an effect on at least the start of your program,
-He advocates thinking long-term and understanding how long the road will be and what it will actually take to get lean. I prefer this to ebooks with a picture of 'fat guy' and a picture of 'ripped guy,' with a 6 week diet laid out, implying that somehow 6 weeks gets you there, and
-His training focus is working hard and making progress on deadlifts, squats, bench, overhead press, chins, and rows.
Anyway, I agree with you that the introduction and overall presentation are kind of lacking (I, too, am unmoved by the recounting of social media feuds), but I am a big fan of a book that says cut your calories a few hundred a day, eat mostly protein, in the second half of the daytime hours, and focus on progressing on compound lifts.
I still like "Natural Hormonal Enhancement" and a couple of Shelby Starnes' ebooks better, but I would put this book right up there as a smart way to go about a medium- to long-term fat loss strategy.