Modern take on the silver age Spidey. Good character development without being an origin story. It gives you the teenage angst that can make Spidey films painful to watch, but does it in moderation. Brings in and teases a lot of the classic villains. Their retcon of supporting characters is pretty minor, but the origin for the Sinister Six was well done.
Keaton as Vulture stole every scene similar to the way Ledger's Joker did in Batman, despite being a relatively minor character in the movie and never being over the top. Keaton's performance is the reason why this is one of the best Spidey movies instead of a meh Avengers tie-in.
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