IGX

Entertaining and baffling discoveries abound. For example: Soda seems to count a great deal. Diet Dr. Pepper evidently indicates a Republican who votes, while apathetic Democrats drink 7up, according to National Media Research Planning & Placement. Beer, too, matters. Relatively uninterested Republicans go for Busch Light. Additional findings reveal that the most politically-motivated Republicans visit foxnews.com (no surprise there) while Democrats who couldn’t care less attend mtv.com or scour dating websites (OK: no surprise there, too).

All of these online movements contribute to what pollster Alex Gage calls “data exhaust.” Email, Amazon orders, resume uploads, tweets — especially tweets — cough out fumes that microtargeters or data brokers suck up to mold hyper-specific messaging. We’ve been hurled into an era of “Big Data,” Gage said. In the last eight years the amount of information slopped up by firms like his, which sell information to politicians, has tripled, from 300 distinct bits on each voter in 2004 to more than 900 today. We have the rise of social media and mobile technology to thank for this.

Turdacious wrote:http://www.nmrpp.com/assets/NMRPP_Prime ... reader.pdf

This link is interesting/scary enough that even proto might click it.

Blaidd Drwg wrote:wow.

i watch not one single show in that infographic.

Blaidd Drwg wrote:wow.


i watch not one single show in that infographic.

Ed Zachary wrote:

Blaidd Drwg wrote:wow.

i watch not one single show in that infographic.

I may watch a little rasslin e'ry now and then but not any other show on there.

BucketHead wrote:Where is Psych?