Same paper that did that story on Pain and Gain.
Here's a link to click. http://www.miaminewtimes.com/2013-12-05 ... cult/full/
The cult of Lloyd Irvin
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The cult of Lloyd Irvin
"Gentle in what you do, Firm in how you do it"
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Holland Oates
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Re: The cult of Lloyd Irvin
Read it. Good article.
Re: The cult of Lloyd Irvin
Yeah, don't know who Jake Rossen is, but I'd say he fits in well with the Miami New Times staff. They routinely put out top notch content.
There were so many points in that article that made me cringe, I almost didn't want to finish it.
I don't get it. Any of it. If half of that article is accurate, the whole situation is a bit scary.
There were so many points in that article that made me cringe, I almost didn't want to finish it.
I don't get it. Any of it. If half of that article is accurate, the whole situation is a bit scary.
"Gentle in what you do, Firm in how you do it"
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DrDonkeyLove
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Re: The cult of Lloyd Irvin
I've heard the term "Dan Kennedy ad copy" here many times but never thought to pay attention to the man. The quote below intrigues me. He feels like 1/2 marketer and 1/2 Tony Robbins. We had an MA guru in my area that had the largest chain of schools by far using Tony Robbins techniques. Side story is that he self destructed after moving to FL and getting arrested for getting bi-curious with an underage boy and offing himself.
Anyway, this Dan Kennedy guy seems interesting and the word "CULTS" at the end of the quote below makes me think of the much beloved GG.
Anyway, this Dan Kennedy guy seems interesting and the word "CULTS" at the end of the quote below makes me think of the much beloved GG.
Irvin told Smith he began seeking out self-help and business advice, though little to none of it was written expressly for the struggling martial arts instructor. Then he came across the teachings of Dan Kennedy, an evangelical marketing guru who offered advice to small businesses on recruiting and keeping customers. Irvin paid $3,000 for a front row seat at a Kennedy seminar and was rhapsodized.
On the verge of bankruptcy, he soaked in Kennedy's lessons on the kind of hyperbole needed to draw attention to himself. He offered 30 days of free classes to new attendees, appealed to soccer moms and organized after-school programs. Business improved, with the weekend warriors supplemented by serious grapplers who could secure his reputation as a potent teacher.
"I didn't have enough money to pay the rent," Irvin testified in a 2011 Kennedy endorsement video. "Life now after Dan's influence has been amazing...I've gone on to generate millions and millions of dollars in these different businesses...we've got a 12,000-square-foot facility now. We have eight guys fighting in the current UFC."
His salesmanship leaned toward hyperbole. At one real estate investment seminar — another venue of business he once plied his trade in — Irvin was introduced as a "Man of Greatness" who once appeared on the cover of Fortune. The latter wasn't true. Though he later claimed he was "featured" in Forbes, it turned out to be nothing more than a paid advertisement.
Irvin has repeatedly cited Kennedy as an influence. Kennedy has made no secret about how his approach toward marketing and the skills of thought reform are intertwined.
"What business are you in?" Kennedy asks rhetorically in one of his newsletters. "CULTS."
Mao wrote:Political power grows out of the barrel of a gun. Our principle is that the Party commands the gun, and the gun must never be allowed to command the Party
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Kazuya Mishima
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Re: The cult of Lloyd Irvin
Well, it's like anything else...BJJ is a great sport, but add the jigaboo factor = RUINED.
Leave it to a smooth talking schwoogie like Lloyd "Limp Dick" Irvin to take martial arts and combine it with the same business practices that have given us Organo Gold and Noni Juice, plus the cult of personality tactics that every metal folding chair, vacated storefront, pass the collection plate, preacher in a purple 3-piece suit, nigger church is founded upon.
He's right about the 3%...about 3% of the general populace knows the score, and the other 97% percent are looking for someone or something to do their thinking for them...father figures, coaches, gurus, preachers, programs, their bearded imaginary father in the sky, whatever.
He was awake just enough to take advantage of that human dynamic, and built himself a pretty impressive empire. In typical niggra fashion, he didn't have the requisite dick control or good taste necessary to restrain his ego in a manner that would have kept the scam going. In the end, character prevails and even the weakest of minds will only allow themselves to be brutalized so much. If you're going to run this game, keep the transactions balanced enough to maintain the happiness and satisfaction of your mark. People will pledge their soul and give you all of their money in order to win plastic trophies at shitty tournaments that nobody cares about and the promise of some golden future down the road where you can trade your skills for cars, houses, money, and pussy. You cross the line when you have people clipping your toenails, and turning a blind eye when women are getting dry sodomized.
Leave it to a smooth talking schwoogie like Lloyd "Limp Dick" Irvin to take martial arts and combine it with the same business practices that have given us Organo Gold and Noni Juice, plus the cult of personality tactics that every metal folding chair, vacated storefront, pass the collection plate, preacher in a purple 3-piece suit, nigger church is founded upon.
He's right about the 3%...about 3% of the general populace knows the score, and the other 97% percent are looking for someone or something to do their thinking for them...father figures, coaches, gurus, preachers, programs, their bearded imaginary father in the sky, whatever.
He was awake just enough to take advantage of that human dynamic, and built himself a pretty impressive empire. In typical niggra fashion, he didn't have the requisite dick control or good taste necessary to restrain his ego in a manner that would have kept the scam going. In the end, character prevails and even the weakest of minds will only allow themselves to be brutalized so much. If you're going to run this game, keep the transactions balanced enough to maintain the happiness and satisfaction of your mark. People will pledge their soul and give you all of their money in order to win plastic trophies at shitty tournaments that nobody cares about and the promise of some golden future down the road where you can trade your skills for cars, houses, money, and pussy. You cross the line when you have people clipping your toenails, and turning a blind eye when women are getting dry sodomized.